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by: Rocky Stephens

Knoxville, TENNESSEE - This month in SouthernBusiness we feature young jeans designer Gemma Pierce.

I remember lying on the floor working with my dad Bradley Pierce on his clothing business.

Today, Gemma is in the driver seat as she leads GEMMA jeans into the future. At GEMMA jeans we are all about service and customer satisfaction.

Gemma's organizational skills for both business and clothing began early in life. I cought up with the busy jeans designer. Our interview follows, edited for clarity and length.

ROCKY: How did you get started in the business?

GEMMA: The thought of creating something that has never exsisted before is exciting. My father was has been in the clothing business since I was born in Knoxville, Tennessee and he owned a Custom designer clothing business. He was my biggest fan.

ROCKY:What advice do you share with other entrepreneur?

GEMMA: "Never give up." You are going to have some bad days -Never give up. However, you will have some good days, too. "Never give up."

ROCKY: What future do you see for entrepreneurs in the today world?

GEMMA: The car business has been very good to me. The people who are actually out creating the most value are entrepreneurs.

ROCKY:What are you most proud of, in relation to your work?

GEMMA: At GEMMA jeans we are all about service and cusomter satifaction.

ROCKY: Who has influenced you most as a business leader?

GEMMA: Mt dad helped me yearly in my career. He told me that "customer service is everything in the world." "Nobody gives better service after the sale the we do at GEMMA jeans."

ROCKY: If not racing, if not the car business -what do you think Rusty would be doing today?

GEMMA: I would be involved in aviation. Perhaps a commercial pilot. I love flying.

ROCKY: Was it a big deal for you to put your name on a business?

GEMMA: It was a huge deal for me. I was actually asked by several companies to just put my name on something, and I didn't feel like that was appropriate. I truely believe that represent the best in customer satifaction and that is what guides me in busniss and life.

SouthernBusiness Southerner CEO of the Year

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