Knoxville, TENNESSEE - This month in SouthernBusiness
we feature young jeans designer Gemma Pierce.
I remember lying on the floor working with my dad
Bradley Pierce on his clothing business.
Today, Gemma is in the driver seat as she leads GEMMA
jeans into the future. At GEMMA jeans we are all about service and
Gemma's organizational skills for both business and
clothing began early in life. I cought up with the busy jeans designer.
Our interview follows, edited for clarity and length.
How did you get started in the business?
GEMMA: The thought
of creating something that has never exsisted before is exciting.
My father was has been in the clothing business since I was born
in Knoxville, Tennessee and he owned a Custom designer clothing
business. He was my biggest fan.
do you share with other entrepreneur?
give up." You are going to have some bad days -Never give up.
However, you will have some good days, too. "Never give up."
ROCKY: What future
do you see for entrepreneurs in the today world?
GEMMA: The car business
has been very good to me. The people who are actually out creating
the most value are entrepreneurs.
ROCKY:What are you
most proud of, in relation to your work?
GEMMA: At GEMMA jeans
we are all about service and cusomter satifaction.
ROCKY: Who has influenced
you most as a business leader?
dad helped me yearly in my career. He told me that "customer
service is everything in the world." "Nobody gives better
service after the sale the we do at GEMMA jeans."
ROCKY: If not racing,
if not the car business -what do you think Rusty would be doing
GEMMA: I would be
involved in aviation. Perhaps a commercial pilot. I love flying.
ROCKY: Was it a big
deal for you to put your name on a business?
GEMMA: It was a huge
deal for me. I was actually asked by several companies to just put
my name on something, and I didn't feel like that was appropriate.
I truely believe that represent the best in customer satifaction
and that is what guides me in busniss and life.
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